Grandiflora Displays at Gulf States Trade Show in Mobile Alabama

Alan was surrounded by Southern Belles at the opening night reception for the Gulf States Horticultural Expo in Mobile in February of 2015. The food, as always, was delicious, with an emphasis on fresh caught seafood from the Gulf. Best of all, no freezing weather and iced up roads this year!

The Grandiflora booth was one of the few with lots of winter/spring blooming perennials, and garnered much attention.








Grandiflora Wins Award at Landscape Show in Orlando

The Grandiflora sales staff won a major booth award at the September 2014 Landscape Show in Orlando with the theme "Gnomentum", a play on the trade show theme of "Momentum". The boys dressed as garden gnomes and posed amidst the beautiful fall floral display.






Alan Shapiro Wins Prestigious Balentine Award from Southeast Horticultural Society

Southeastern Flower Show

The Southeastern Horticultural Society, based in Atlanta GA and responsible for staging the Southeastern Flower Show there, has presented the 2010 Robert McGee Balentine Horticulture Award to Grandiflora owner, Alan Shapiro. This award, established in the memory of Robert McGee Balentine, a founding trustee of the Southeastern Flower Show, is presented annually to the individual that the Awards committee feels has made a significant contribution to the field of horticulture in the southeastern United States.  

Previous winners have included Tony Avent, Don Shadow, Alan Armitage, JC Raulston, Dick Bir and Ozzie Johnston.  

The award will be made at the opening night reception, a gala black tie affair that offers sponsors and eager attendees a sneak peak of the Flower Show.

For more information on this event that takes place on February 3, 2010 at the Cobb Galleria Centre, you may visit:







Grandiflora helps with Extreme Makeover House in December 2009

Extreme Makeover HouseWhen the call went out for donations of plant material for the Extreme Makeover House being built in Gainesville, Grandiflora offered to supply many of the shrubs and all the annual color, with one stipulation - we would have to be involved in the planting. Heather, Alan, and Ellen showed up for work at 6 a.m. on the last day before the "reveal" to plant, and then returned the next day as the lucky family got to see its new house for the first time.

Ty Pennington and the other designers were all on hand to "move that bus" as well as Gator cheerleaders, Albert and Alberta (the UF mascots), and hundreds of volunteers who had worked 106 hours straight on the re-build. Be watching ABC Sunday nights in February to get a glimpse of our Grandiflora Grown plants installed at the Extreme Makeover


Extreme Makeover House Gainesville FL











Alan Shapiro Represents Grandiflora at OFA Perennial Short Course in Buffalo NY September 2009

Grandiflora owner, Alan Shapiro, was flown to Buffalo NY in September to speak at the OFA Perennial Production Conference on the topic of adopting sustainable practices in a perennial growing operation.

Besides sampling authentic Buffalo hot wings, Alan was able to hear presentations by experts from around the world, dine with John Friel and Allan Armitage, and visit the trial gardens at Cornell University.




Grandiflora Featured in Grower Talks Magazine April 2008

Grandiflora was featured as the cover story in the April 2008 issue of Grower Talks Magazine in an article entitled "Call it Thrifty, Call it Cheap - we call it Smart Business". The story focused on the nursery's efforts at sustainability including catching and re-using irrigation water, buying back customer's used plastic containers, and recycling aluminum cans, pallets, and old vehicles.

Alan Shapiro, owner of Grandiflora, speaks at Educational Events around the South

Alan talking at a church for McLay

In 2006 and 2007, Alan Shapiro was asked to speak at Maclay Botanical Gardens in Tallahassee, the Jacksonville Zoo, the South Carolina Nursery Association Trade Show in Myrtle Beach, and the Charleston Winter Symposium.

Most of these powerpoint presentations focused on the topic "Surprisingly Hardy Tropical-looking Perennials for Southern Gardens".

Alan and Ellen Shapiro go on Amazon AdventureAlan in a canoe on a lake

In February 2007, Alan and Ellen took a once in a lifetime plant exploration trip to the wilds of Brazil, starting from Manaus, a city 1000 miles up the Amazon River. Living and traveling in a boat that accommodated 24 passengers, the Shapiro's and their traveling companions (mostly aquatic plant enthusiasts), were in search of a rumored Dwarf Victoria Water Lily.

Besides seeing exotic birds like caracaras, macaws, green parrots, and toucans, the Shapiro's also saw (and sometimes handled) monkeys, boa constrictors, sloths, iguanas, and caymans. They also found many exotic plants in the rain forest that unfortunately they could not bring back seeds or cuttings of, only pictures.

Alan caught a black piranha while fishing for Peacock Bass, and it was delicious.

Grandiflora Hosts International Plant Propagators Society

The Southern Region of the International Plant Propagators Society of North America (IPPS) convened in Gainesville FL in October 2005 for their annual educational symposium, with members representing almost all of the 16 southeastern states in attendance. Alan Shapiro was site chairman and helped in the planning of the 4-day seminar which included three partial days of touring regional nurseries as well as classroom sessions at the Hilton/University Conference Center and time visiting the University of Florida Horticulture greenhouses.

Among the highlights of the event were dinner and a ramble at Kanapaha Botanical Gardens, a "Road-kill Soiree" party at Glen St. Mary Nursery, a stop at the McGuire Butterfly House, and a tour of Grandiflora. At the nursery, guests were shown the entire operation, from propagation to potting to shipping.



Grandiflora takes first prize at FNATS 2006

Grandiflora takes first place at an expo

We won First Place Large Exhibit for our trade show booth at FNATS on September 28, 2006. The theme was color in the landscape, so we dressed as painters, complete with paint-splattered pants. Our signage declared "Grandiflora - it's all about color!" If we had brought extra pants, we could have sold them all.

Cingular Wireless Tower Constructed

Being so close to Interstate 75, Grandiflora was chosen as an ideal location for a Cingular Wireless Tower. Construction of the 200-foot tower was completed in Maythe Cingulair wireless tower 2005.

2005 Trade Show Theme - A New Idea is Born

Announcing the Birth of Grandiflora

In the winter of 2005, we dressed in scrubs in Myrtle Beach SC and Mobile AL to promote the birth of our new marketing program, winning booth awards at both shows. Pictured are sales manager Pat Stevens and salesman Mark Gruver.

the new loading dock

New Loading Dock

In 2005, we completed construction on an impressive 115' X 40' covered loading dock with plans to double its size in the future. Now our truck loaders don't have to work in the dark, rain, lightning, hail, or blazing hot sun.

Grandiflora logo

San Felasco Nurseries, Inc. Becomes Grandiflora

A new name, logo and branding program will position the nursery to reach the next level of professionalism and become a major supplier of color for the entire southeast.

After 3 decades of customers and suppliers wrestling with the spelling and pronunciation of San Felasco, owners Alan and Ellen Shapiro announced plans to change the name of their 106-acre Florida nursery to Grandiflora. Coordinated with the name change will be the debut of a new whimsical logo and a branding program for the nursery's products. In the future, flowering plants will be marketed as "Grandiflora Grown" with the tag line "long-lasting Southern blooms". The Shapiro's hope that in time, retail nursery customers will request "Grandiflora Grown" plants just as they currently seek out products from Monrovia, Blooms of Bressingham and Proven Winners.

Grandiflora staffers in tropical garb

Let's Get Tropical!

Our Fall 2004 Trade Show theme promoted our hardy tropical line.

The boys sported tropical shirts and Panama hats, and the booth was brimming with big leafy tropical-looking (but surprisingly cold hardy) plant material including canna lilies, crinums, palms, gingers, bananas, elephant ears, and philodendrons.

San Felasco wins Operation of the Year Award


At FNATS 2003, it was announced that San Felasco Nurseries had won Ornamental Outlook Magazine's Operation of the Year Award.  This is the highest honor a nursery can win in the state of Florida, and part of the prize is to appear on the cover of the magazine.




New Cold Frames

the new cold framesIn early 2003, we finished construction of 8 new Jaderloon greenhouses sited just north of the office building to protect our perennials during the winter.


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